Brief

Indian Media Company Eros International Partners With Advertising Company Artimedia

This is Artimedia’s first collaboration targeting the Indian market

Mumbai-headquartered media company Eros International Media Ltd. has entered a collaboration with Israeli video advertising company Artimedia Technologies Ltd., the latter announced Sunday. Together, the two companies will establish a new video advertisement platform targeting the Indian market. The new platform will focus on programmatic advertising— automated purchase and placement of ads in real time— on Indian television programming.

Artimedia founder Ofer Miller. Photo: Sam Itshakov