• 90 Minutes session via Zoom  
  • Thursday 21/1/2021
  • 11:00-12:30​ (GMT+2)

Intellectual property (IP) is a general title for several rights which protect various aspects of human creativity and innovation. You must have heard about copyrights, registered designs, patents and trademarks, but never really completely understood what exactly is the protected interest and such a right is being granted and upon which criteria.

Understanding and mastering the essence of IP rights can help build branding and innovation strategies for processes and products that we are interested in introducing to the market, but are afraid to expose too much.

In a 90-minute Zoom session, you will be introduced to the various branches of the IP tree, inquire what interest is being protected by each branch, who is the owner of such rights, how can one protect a technological innovative idea (hint: there is more than one way) and what are the strategic factors needed to be considered when trying to go forward with an idea or a startup and manage them.

Some of the topics we will cover are:
- What is IP and what are its branches?
- What are the criteria for an idea or a work to be protected?
- Who is the owner of a brand new technology?
- How can we build an innovation strategy?

Lecturer: Yotam Werzansky-Orland, Esq.​
With almost two decades of experience in the international hi-tech and startup ecosystem, serving as a top entrepreneurship and IP lawyer and strategic consultant, Yotam accompanies and consults super brands, fashion and design houses, established hi-tech companies, as well as young entrepreneurs and startups, with strategic planning of their intangible assets and innovative ventures and their exploitation. He has been recently named as one of the world’s top 300 innovation and IP strategists as someone who is “leading the way in the development and implementation of strategies that maximize the value of IP portfolios” (IAM Strategy 300, 2018, 2019, 2020). 

*Opens for researchers, academic and administrative staff only.

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